Shooting, editing & concept for Gap

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Gap Denim carries every colour of denim, for every style or occasion. With so many possibilities why have one favourite when you can change your denim to match your mood. Capturing each of these fleeting identities in a hue that embodies a particular attitude, whether its pop pink, nature’s green, smoldering red, rustic brown, seaside blue, or rebellious black, there’s a tint for every wardrobe.

Shot, edited & art directed.